In the planet of technology communication is becoming easier than ever. The world has now shrunk from a vast populated land to a network of communicating individuals living in a global village. People from all over the globe have come closer together and distances have decreased to the extent an individual is only a click away.
In this ever-growing network of people a fresh theory has emerged, the idea of 6 degrees of separation. The idea behind that is that between you and any another person in the world is a chain no longer than six people. This emphasizes the importance of online communication and the way it has made the world a whole lot smaller.
This can be a power of social media marketing and the developments in online communication. A happening in one area of the world reaches to the second part in just a matter of seconds. Imagine if that news or happening was about you. The importance of this technology is the ease it provides. By using this tool to your advantage can provide you a large number of benefits.
Social Media Marketing brings global fame to your name.
That is your ticket to international level fame. Your company or your name could possibly be known throughout the globe with an incredible number of followers and fans. Thousands of people can access these sites where people arrived at communicate online and express their views. As soon as you step in to the world of the social media these people become your customers. Your services are merely an individual search away.
Promote your organization or product as a serious product.
This technology provides you usage of virtually depends upon and all its inhabitants. They are there to learn and share anything that you must say. This is your possiblity to establish an image on your own that “Hey! I am here to accomplish business” and “I am serious about the product or services that I provide”.
Brings you closer to thousands of people without much effort.
Social media marketing is practically free. If you were to attempt to get in touch with millions of people through physical means you would have to make a large amount of investments. This technology is the way to most efficiently reach out to your potential clients, not only in terms of finances however in terms of time as well.
Gives you feedback on the type of viewer you have.
A fascinating thing about marketing on these social websites is the level of feedback that one could expect. Using social media can certainly educate you about the those who are or might be thinking about your product or service. Thus giving you a better potential for altering your campaigns to get improved results. You may find out about the number of people who visit you page, or the ages of individuals who comment or share your posts, as well as their ethnicities, localities, religion, hobbies and preferences. You educate the planet about your product and social media marketing educates you about the individuals who took interest in it. You get to know them personally through the network of social media.
Established a competent communication channel between you as well as your client.
Your client could have some issue or he may need help or want to enquire more about your product. Your presence on social media marketing allows you to react to him on an individual level. Therefore assures the client that you will be responsible and instills a sense of trust.
Your company is seen as a person.
Generally people might not prefer to do business with a company or a corporation and would rather work with individuals. This is because a person is real; he has a real presence nowadays, he is someone it is possible to relate to, he has feelings, thoughts, and emotions. Having your business on the social media gives it a human personification. It appears to be more of an individual than a company; someone people can speak to; someone people can get in touch with. This creates a comfort zone between the clients and your company and produces benefits for both.
Makes you more accessible.
Social media sites make sure your presence 24 hours a day, 7 days weekly. You client can easily drop off a message and you will choose to reply as soon as you wish. This strengthens the bond between you and your customer and inspires a feeling of loyalty for the brand. This constant availability can’t be found when coping with a physical office because of office opening and closing times. This ease for the customers to reach out for you in their time of need can only be ensured by social media marketing.
Social media levels the playing field.
Whether you are a multinational company or a single person start-up, in the wonderful world of social media you are all on the same level. Your finances and resources might not make much of an improvement when it comes to social media. What does make a difference is your skill to communicate and attract people and the grade of the merchandise or services that you provide. In the physical world, new start-ups would face immense financial difficulties in trying to promote themselves, as the marketing of giant enterprises would continue to dominate. Social media network offers you a fair playing field to show your true spirit and skill.
You might discover new potential clients or customers.
While reviewing your feedback of viewers you might commence to see obvious patterns in your business response. People from a specific region that you might do not have thought of are showing plenty of interest in your product are your best clients. These patterns will also allow you to see a certain untapped markets that you can exploit. You can swiftly move and utilize the opportunity.
Marketing campaign is easier to control and cost-effective.
Setting up a social media campaign requires significantly less effort than actually setting out to physically execute you marketing campaign for example putting up banners or advertisements etc. in order to get you message across. Personal Development marketing is relatively easy to control and quite frequently updated.
Your network grows exponentially.
As more people add to your social network, they end up being the cause for more people to become listed on in. Because the people keep adding the rate of which people are added grows with them. So when the tree branches out, so will your organization.
Folks are more receptive to SOCIAL MEDIA MARKETING.
People tend to pay more attention to things on the social media marketing. This is because people feel that compared to mainstream marketing social media has no political agenda behind the info or the current presence of any big corporation selling their products. It is just people sharing their knowledge and opinions. Therefore the people tend to pay more attention to social media marketing posts and are more influenced by them as opposed to specialized advertisements. People regularly check their social media marketing feeds for posts that their family and friends make, and there you’re, right in between all their posts together with your latest news or promotion. The readers are bound to focus on what you have tried to communicate and then forward the news with their acquaintances and the message will spread exponentially.
